Advertising Techniques You Normally See in TV Ads

To an advertiser, there’s nothing like seeing his TV ad for a particular product or service drawing rave reviews. This is doubly true for the company itself because this could mean good profits on top of brand recognition. This could be attributed to the well-crafted advertising techniques the advertising firm employs to hook the viewers into noticing and patronizing the advertised products. Here is a list of some of the most recognizable advertising techniques you normally see in TV ads:

Curiosity arousal
Arousing curiosity among TV viewers never fail to send the message across with such impact. Humans are the most curious living beings on earth, and advertisers always pique human curiosity using the spoken word, visuals and sounds that will surely draw reactions.

Promise of a Benefit
A well crafted TV advertisement could include a list of things the product can do for you, and why not? A lot of people are not dazzled by eye-catching visuals and celebrity endorsers but instead would like to look into the product itself. And if the advertisement presented the products well without much of the fanfare and eye-candy, they will sure get noticed.

Emotional Appeal
This is one of the advertising techniques that saps the creative juices out of advertisers. It is not that easy to touch the emotions of the typical TV viewer especially if you have to do that in about two minutes or less and if it becomes a hit, just a few will forget. A heart-warming or an inspiring moment associated with the use of the endorsed product is always a winning advertising technique because people become enamored with products and services that make them feel good and safe.

Use of Children
The use of cute and witty children in TV advertisements never fails to draw attention especially among children and toddlers themselves. And when the TV ads are getting the attention of toddlers, parents are sure to point out that there should be something good with the TV ad, and that’s good news to the advertisers. Also, parents are sure to give in to the whims of their children when it comes to choosing products in the grocery, so this is one of the TV advertising techniques which is very effective.

Celebrities
This is one of the TV advertising techniques a lot of advertisers use and for good reasons. Celebrity endorsers enjoy a good following usually with international recognition. Advertisers are quick to recognize the value of celebrity endorsements for the products they are promoting. The only drawback is the cost of signing up the celebrity endorser for the product especially if he/she is a big name celebrity.

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Online Advertising – Techniques That Are Working

Online Advertising has a voracious appetite for changes. Techniques which are raging successes wither out at the blink of an eye. It is thus very important to keep accessing the Online Advertising Techniques that are being employed for your business so that you do not end up flogging a dead horse. Let us have a look at the techniques that are currently working for advertising on the online platform.

Contests

Online Advertising is about interaction. This form enabled the target audience to interact and be a part of the campaign in ways that are impossible for the other media. Online Contests took this interaction to a whole new level and provided incentives of prizes and awards for the winners. It is a common practice for the advertiser to give away the promoted product or service to the winner of the contest. Registering for the contest often requires sharing of the contest. The lure of a brand new product results in thousands of registrations and shares. There are hardly any better cost effective techniques for creating awareness of a new product or service. Industries such as the telecom industry and IT industry, that have a faster rate of producing newer products, make effective use of Online Advertising Contest Hosting.

Free Samples

This is another technique of Online Advertising which is being amply used by various businesses. The practice of providing trial versions (lasting for about a month) has always been there in the market. Online Advertising Agencies have taken a page out of this book and employed a similar technique to promote services. A video discussing the problems that are solved by the services is made viral on the internet. This Viral Video gives a sample of how the service provider would solve the discussed problem, ending with its contact details. This technique often requires the user to key-in his details like name, email id. This database can also be then used at a later campaign for target based advertising.

Maintain Contact

Online Advertising is an ongoing process. Once a database has been created or obtained, sending out regular promotional emails is another effective technique. This ensures that the contact with the user is not lost. Maintaining contact can prove influential in increasing the chances of sales during the later campaigns. Sending promotional newsletters, mailers, etc. at regular intervals are some of the ways of maintaining contact.

Article Writing

Article Writing is another effective way of promoting the website of your brand. However, this area needs to be placed under close scrutiny as the forums allowing article submissions keep changing their rules according to the changes and updates of the prominent search engines. This is because they are among the first to be heavily penalized if caught on the wrong side of the ethics. Considering that the articles are published according to the current rules, they can act as permanent sources of advertising for your website.

Social Media Optimization

The present times in social interaction are the times of likes and shares. We are seeing a unique phase when sharing an interesting ad over the social media is also happening. Sharing and recommending an ad would have been unthinkable a few years ago. But think of the number of ads which you have seen because they were shared by a friend on your social media profile page. Online Advertising Agencies have intelligently used this phenomenon to their advantage. Viral Videos with humorous or emotionally engaging content are made available on the internet. The story line often contains a subtle reference to the advertised brand. Once the video goes viral, there is no stopping on the visibility or the goodwill generated for the brand.

If you are looking for prominence on the web right now, associating with an Advertising Agency providing the above services would go a great way. In a nutshell, going engaging and going viral is the current working mantra of Online Advertising.

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Advertising Techniques – Which to Choose?

The right advertising techniques will surely help increase the traffic of your site and hopefully convert this traffic into sales. The technique one will use should cater to the niche one is serving. For instance, if one’s niche is catered to youths, then it would be good to have your ads focused on the interests of this group. They may be as colorful as possible and perhaps compatible with the new trends either in music or fashion for teenagers.

When it comes to presentation, advertising techniques are of two types: image-based and text-based. Make the images as appealing to them as possible and make the words grab their attention. Remember if the text is boring, they won’t bother reading it and may go on to the next website.

The following is a list of specific advertising techniques one may use:

Content Advertising

This refers to the content of one’s website and how it ranks on the results of search engines due to SEO or LSI. It may also refer to articles submitted to other websites (with a link back to one’s own), press releases, reviews of one’s products or services in other sites, etc.

Link Advertising

This type of advertising shows a small ad in a different site with a link back to your own site. Remember to make it as interesting as possible or else no one will click on that link.

Obtrusive Advertising

Have you visited a website and suddenly a pop-up appears out of nowhere advising you of an offer or something? This is obtrusive advertising. The challenge here is to have the pop-up appear for the right segment one is trying to reach. Of course, some people don’t appreciate this kind of advertising, and sometimes, they just click on close without even visiting the site promoted.

Viral Advertising

Have you noticed that there are websites, which encourage you to tell your friend about the same site, perhaps by sharing something in that site? All the person had to do was put in the email address of one’s friend in some field on that site. This is called Viral Advertising, much like the traditional word of mouth advertising we have known for years.

These are just some of the advertising techniques one can use to promote one’s business online. It is best to diversify one’s ads to get the most benefit from them. At the onset, it may be difficult to determine which technique will work best for one’s business. It is important, then, to have a regular review of one’s ads to see which ones should continue for bringing in good results and which ones should be amended.

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